VayaSoft Odoo™ E-mail Marketing Solutions
Manage Customer Campaigns with 
™ E-mail Marketing
Create, manage, send, and analyse targeted email campaigns with ™ E-mail Marketing. VayaSoft helps configure your email marketing workflow around your audience, campaigns, customer data, and reporting requirements.
The Business Challenge
Turn Email Marketing Into a Connected Customer Workflow
Managing email campaigns through disconnected tools can make it difficult to maintain customer segments, coordinate campaigns, track engagement, and understand the results generated from marketing activities.
VayaSoft helps businesses connect their email marketing process with customer and sales data in ™
- ✓ Create targeted campaigns for different customer groups
- ✓ Manage email content and campaign layouts efficiently
- ✓ Segment contacts based on relevant customer information
- ✓ Track opens, clicks, bounces, and campaign engagement
- ✓ Connect campaign activity with CRM and customer workflows
E-mail Marketing Capabilities
Create, Send, and Analyse Email Campaigns in One Place
™ E-mail Marketing provides businesses with tools to manage campaign content, audience segmentation, communication, and campaign performance within a connected business platform.
Email Campaign Management
Create, organise, schedule, and manage email campaigns from a central platform.
Email Design
Build professional email content using templates and flexible content blocks.
Contact Segmentation
Target specific groups of contacts based on customer and contact information.
Responsive Emails
Create email campaigns designed to provide a consistent experience across devices.
Campaign Analytics
Monitor campaign engagement through opens, clicks, bounces, and other available metrics.
CRM Integration
Connect email marketing activities with customer, lead, and opportunity workflows.
How Odoo Helps
From Audience Selection to Campaign Insights
™ E-mail Marketing brings campaign creation, audience selection, communication, and performance tracking into a connected workflow.
Define Your Audience
Select relevant contacts and segments based on your campaign requirements.
Create Your Campaign
Build email content using templates, layouts, images, links, and calls to action.
Send and Manage
Schedule and manage campaigns while keeping communication organised.
Measure Campaign Activity
Review available campaign metrics and use the data to improve future communications.
Implementation Approach
Configure ™ E-mail Marketing Around
Your Business
VayaSoft works with your team to understand your customer communication process and configure ™ E-mail Marketing to support your campaign, segmentation, integration, and reporting requirements.
01
Understand
Review your existing marketing process, audience structure, and campaign requirements.
02
Configure
Configure campaigns, contact lists, templates, and communication workflows.
03
Customize
Add required customizations where your marketing workflow needs additional functionality.
04
Integrate
Connect email marketing with CRM and relevant customer or sales workflows.
05
Launch
Test campaign workflows, support users, and help your team move to the configured system.
Business Outcomes
Build a More Structured Email Marketing Process Structured Email Marketing Process
A connected email marketing workflow can help your team organise campaigns, communicate with relevant audiences, and gain better visibility into campaign activity.
Better Audience Targeting
Organise and target contacts based on relevant customer information.
Consistent Campaign Management
Manage email creation, scheduling, and campaign activities in one workflow.
Clearer Campaign Visibility
Monitor available engagement data to understand campaign activity.
Connected Customer Data
Bring email marketing closer to CRM and wider customer workflows.
Odoo™ Emailing Features
Essential Tools for Managing Email Campaigns Managing Email Campaigns
™ E-mail Marketing provides the core functionality needed to create targeted campaigns, manage contacts, and evaluate campaign activity.
Email Campaign Management
Email Templates
Drag-and-Drop Email Builder
Contact List Management
Audience Segmentation
Campaign Scheduling
Responsive Email Design
Link Tracking
Campaign Performance Reporting
CRM Integration
Get Started
Ready to Improve Your Email Marketing Process?
Talk to VayaSoft about your campaign management, customer segmentation, CRM integration, and email reporting requirements.